Social Media Strategist

If you're a social media strategist who thrives on turning insights into scroll-stopping ideas — and you're just as comfortable building multi-channel plans as you are analysing results — this is the role for you. You’ll lead high-impact, integrated strategies for a standout client roster, with the creative freedom to test, learn, and innovate. It's your chance to step into a senior role with real influence, where strategy comes first and delivery is supported by a talented comms team.

About the role
You’ll be the go-to expert on all things social - across both paid and organic - developing insight-led strategies that drive visibility, engagement, and performance. You’ll lead client audits, set clear KPIs and measurement frameworks, and create channel strategies rooted in customer behaviour. Across LinkedIn, Meta, TikTok and YouTube, you’ll also bring knowledge of influencer marketing, and a working understanding of SEO. Day-to-day content creation is handled by the comms team, so your focus is firmly on client growth, strategic development, and innovation. You’ll also oversee the agency’s own social channels, keeping them fresh, relevant and aligned with their ambitious brand.

What you'll be doing

* Own and develop organic and paid social strategies across key platforms

* Lead social audits, set objectives and build integrated channel strategies

* Define KPIs, track performance, and use data to inform ongoing optimisation

* Collaborate with the wider team to embed influencer activity into social plans

* Present strategies, costings and performance updates to clients

* Oversee the agency’s own social content and positioning

* Act as a strategic lead and mentor to junior team members

* Stay ahead of platform trends and help evolve the agency’s social offering

* Contribute to wider integrated campaigns across social, PR and SEO

What you’ll need

* Senior-level experience in social strategy, ideally from an agency environment

* Deep expertise across paid and organic social – especially TikTok, YouTube, Meta, LinkedIn and Instagram

* Strong understanding of influencer marketing and how to incorporate it effectively

* Confident with data, KPIs and using analytics to drive decision-making

* Knowledge of SEO fundamentals and how they complement social efforts

* An audience-first mindset – skilled at profiling, segmentation and customer journeys

About the agency
This independent, award-winning digital PR agency is based in Oxford and known for blending bold storytelling with sharp digital strategy. With over 20 years of experience in media relations, SEO and social, they work with a host of big-name brands. Their culture is grounded in curiosity, creativity and collaboration — they champion initiative, back great ideas, and celebrate the people behind the work. From headline-grabbing digital PR campaigns to game-changing social content, they know how to make noise in all the right ways.

What’s on offer; Salary £45–50K DOE; Hybrid working; Relocation support available; 25 days holiday + your birthday off, holiday increases with tenure; 5% pension contributions; Health cash plan, life insurance, Audible membership; Cycle to work and EV salary sacrifice scheme; Access to the YCN learning platform; Loads of snacks, great socials, and an annual agency trip.

Sound like your kind of role?
Apply now for the full job spec and a confidential chat, with support throughout the recruitment process