Fan Engagement Executive

Are you ready to make your mark in the world of Formula 1?
At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.
Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.
We’re on the lookout for a Fan Engagement Executive to join the team and support an exciting period for fan engagement at F1. Reporting day to day to the Fan Engagement Manager, the main purpose of the role is to support data growth, fan engagement and the F1 Fan membership program.
Main Duties and Responsibilities:
* Support the delivery of key campaigns for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights - including reward strategy and competitions.
* Support with data capture & enrichment tactics to grow the F1 fanbase to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources.
* Manage the creative process for all F1 Unlocked communications including weekly fan communications, lifecycle communications, partner inclusions & rewards.
* Own the Fan Engagement Marketing Planning Calendar, ensuring it is up to date and shared with key stakeholders.
* Track and deliver all licensee and partner contractual obligations so that they are engaging and valuable for our Unlocked fanbase and meet partner needs.
* Evaluate the performance of all F1 Unlocked activities to optimise future campaigns.
* Lead on future test & learn plans to increase learnings on our fanbase and drive future growth.
* Establish effective working relationships across with creative teams and agencies as well as F1 data and product teams.
About You:
* Minimum of 2 years’ in a customer marketing role – client or agency side – managing lifecycles
* Experience delivering a high volume of insight-lead engagement campaigns from briefing through to execution and reporting
* Able to prioritise workload in a very high output environment
Why join the force behind the sport?
Joining F1 means becoming part of a team that values innovation, collaboration and personal growth. We offer a dynamic work environment where ideas are heard, and employee contributions truly make an impact. We seek to recruit, develop, and retain the most talented people to play their role in accelerating the future of the sport. As a member of the F1 team, you will be able to access our amazing benefits:
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Private Healthcare scheme
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Dental Care
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4 x Grand Prix Paddock passes per season
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Enhanced maternity/paternity leave and other family planning policies
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A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill
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Free healthy snacks in our offices
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Subsidised canteen in Biggin Hill, serving breakfast and lunch
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25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
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Opportunities to develop and request training for your role via our in-house Learning and Development team
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Discount on F1 merchandise
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Discount at F1’s experiences including F1 Arcade and F1 Drive
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Perkbox benefit portal and more