Salesforce Marketing & Data Cloud Lead

Job Title: Salesforce Marketing & Data Cloud Lead

Location: Central London (Hybrid - 2-3 days onsite)

Salary: £80,000- £90,000 (potentially a little higher for the right skillset) + 15% Bonus + Benefits

Industry: Global Brand | Salesforce Greenfield Implementation

About the Company

Join a globally recognised brand embarking on one of the largest Salesforce greenfield implementations in the UK. With a major investment in the Salesforce ecosystem - including Marketing Cloud, Data Cloud, Agentforce, Sales, Service,S Slack, Sustainability Cloud and Experience Cloud - this is a rare opportunity to shape the future of digital engagement for millions of customers across global markets.

This is a high-impact, strategic role that will put you at the forefront of marketing innovation and data transformation, working alongside top-tier talent in a collaborative, forward-thinking environment.

The Role

As the Salesforce Marketing & Data Cloud Lead, you will take ownership of the end-to-end architecture, design, and delivery of Salesforce Marketing Cloud, Data Cloud & Agentforce across the global Salesforce estate.

You will play a key role in ensuring customer data is unified, actionable, and powering personalised multi-channel journeys. You'll work closely with internal stakeholders, global marketing teams, technical architects, and SI partners to drive best-in-class customer engagement and data-driven marketing strategies.

Key Responsibilities

Lead the design and delivery of Salesforce Marketing Cloud, Agentforce and Data Cloud solutions within a complex greenfield implementation.
Define scalable customer data strategies and ensure effective integration with Data Cloud (formerly Genie/CDP).
Collaborate with technical architects, developers, and marketing stakeholders to design and implement personalised customer journeys across email, SMS, push, and other channels.
Oversee segmentation, audience management, consent management, and real-time decisioning via Data Cloud.
Act as the subject matter expert for Marketing Cloud modules including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Interaction Studio (Personalisation).
Ensure data compliance and governance are embedded into marketing practices, in line with GDPR and other global regulations.
Liaise with global teams to drive adoption and rollout of new marketing capabilities across multiple markets.
Evaluate and onboard new Salesforce innovations as part of the roadmap.
Manage vendor and partner relationships to ensure high-quality implementation delivery.

Skills & Experience

Required:

Proven experience leading large-scale Salesforce Marketing Cloud implementations.
Strong hands-on knowledge of Salesforce Data Cloud (CDP), including data ingestion, modelling, and activation.
Solid understanding of customer data architecture, data privacy, and consent management.
Experience with multi-channel journey orchestration and campaign execution.
Strong stakeholder management and communication skills in a global, cross-functional environment.
Ability to translate marketing goals into scalable technical solutions.
Experience working in agile delivery teams or a hybrid agile/waterfall model.

Nice to Have:

Salesforce certifications (e.g., Marketing Cloud Consultant, Data Cloud Consultant, Admin, or Architect-level certifications).
Experience within a global B2C brand, retail, or consumer-facing digital business.
Familiarity with other Salesforce clouds (Sales, Service, Experience, or Commerce Cloud).

What's on Offer

Competitive salary up to £90,000 + annual bonus
Excellent benefits including private healthcare, pension, and generous holiday allowance
Hybrid working model - central London office with flexible home working
Greenfield Salesforce programme with long-term investment and executive buy-in
Be part of a global digital transformation that impacts millions of customers
Collaborative, inclusive, and forward-thinking team culture