Alcohol Sales Representative - Blue Cloud Distribution

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PepsiCo recently announced plans to enter a business relationship with Boston Beer, where Boston Beer will develop and manufacture a new flavored malt beverage HARD MTN DEW. As part of the business arrangement PepsiCo has set up a new entity, Blue Cloud Distribution, Inc. (BCD) for wholesale operations of the product including selling, delivering, and merchandising the product. We are looking for talented and passionate team members to join the BCD team that will bring this exciting new product to market.

As part of the GTM & Sales Field Leadership Team supporting this business collaboration you will support the sales and distribution of HARD MTN DEW within your specific field territory which will include ownership of the field sales and operations to ensure market penetration of this exciting new product.


As an Alcohol Sales Representative, you will cultivate and grow account relationships to maximize the sales of HARD MTN DEW. Through effective planning, selling execution and communication you will advance PepsCos journey into this exciting new space. You will act as the primary store-level sales, delivery, and merchandising person and service up to 300 accounts. Position requires the following (to be completed with or without a reasonable accommodation): lifting and loading cases weighing from 20 - 45 pounds repeatedly over a 10--12-hour work period. Position also requires standing, walking, reaching, pushing, pulling, and squatting while merchandising product and requires unloading pallets of product from a delivery truck utilizing an electric pallet jack or hand truck. Position works across a wide variety of weather conditions.



* Plan and execute a daily schedule of calls for assigned sales route

* Solicit new business, including cold calling, to increase revenue and distribution within route territory

* Anticipate and forecast consumer demand and manage truck inventory

* Effectively plan on a daily, weekly, monthly, and quarterly basis to meet goals to increase market share, space allocation and customer service

* Ensures maximum brand visibility and marketability within accounts by utilizing effective display position and current point of sale materials when appropriate

* Ensure maximum brand standards to include pricing, shelf placement, placement, display, draft, and product placement

* Ensure retail execution, surveying evaluating distribution, display, and ad feature execution

* Manage all administrative requirements as well as the execution and tracking of all local initiatives

* Educate account staff on brand by administering trainings

* Communicate and follow through on issues deemed important to management, our customers, and suppliers

* Ensure all required documentation is completed in an accurate and timely manner

* Develop and grow your brand, market, and industry knowledge to promote sales more effectively

* Communicate and coordinate merchandising tactics to accounts and support merchandising activities

* Adhere to all state and local alcohol related legislative requirements (training provided)

* Report on issues related to the competitive market and offer constructive suggestions

* Safely operate large, commercial motor vehicles in a variety of operating areas and conditions.BASIC QUALIFICATIONS:

* Must be at least 21 years of age

* Must possess a valid Drivers License

* The role involves safely operating a small Commercial Motor Vehicle (greater than 10,000 lbs but less than 26,000 lbs -- D10K); valid Drivers License and valid DOT Medical Card required

* Must be able to meet and maintain all company compliance and conformance expectations including but not limited to possessing adequate vehicle licensing credentials, satisfactory driving record, and medical qualifications



* Proficient PC, iPad, and MS Office skills

* 2 years account selling experience, industry experience preferred

* Experience with alcohol sales


For positions that require use of a personal vehicle for a sales route, mileage reimbursement is provided.

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

  • 1
  • Negotiable
  • None
  • None
  • Re-164780
  • Permanent
  • 18

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