Press Officer Writer - Consumer, Planning & PR

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HMRC deals with 5 million businesses and 45 million individuals. As such, the 30 strong press team runs one of the biggest 24-hour news operations in both the Government and the UK.

We set and respond to the fast-paced news agenda on tax, whether it's tax avoidance by global corporations and celebrities, offshore tax evasion by the wealthy, or the huge operation of the Self-Assessment and Tax Credits systems involving millions of individuals.

HMRC is an acknowledged leader in Government communications, and this is an opportunity to join its comms team, directly shaping how HMRC is presented to the outside world, influencing and advising senior HMRC leaders, including our Chief Executive, working closely with communications colleagues in HMT, advising on the media handling of high profile issues that make headlines around the world.

You will help us build on the 34,000 items of news coverage every year with a proactive and positive approach to media engagement – building positive relationships and with key journalists and influencers - helping the team to take the next steps in innovative digital and social news management.

No other department has such an impact on the lives of our citizens and the communications challenge this presents is both unique and incredibly exciting.

There has never been a more exciting and challenging time to work in the HMRC press team.

Job description

HMRC’s Consumer, Planning & PR desk has a range of responsibilities, including:

• Agreeing and overseeing the implementation of proactive media strategies;
• Maintaining the central press office diary and using it to produce a weekly forward look, monthly four-week grid and quarterly reputational issues document;
• Providing general media handling and timing advice on forthcoming HMRC announcements;
• Advising on sensitive FOI requests;
• Managing the department’s main corporate Twitter account; and
• Exploring the wider use of social media in proactive media campaigns.

This is a key role that in which you will lead on all written material, helping HMRC press office to produce a range of communications products, while providing support in a number of areas such as FOIs, working with HMRC official statistics and social media.

Working to a Senior Press Officer you will be accountable for the accuracy of the central press office diary and forward look, as well as key products that flow from it.


This role includes a wide range of key tasks:

• You will lead on writing content for news releases, gov. uk and consumer articles.
• You will be responsible for creative content to contribute with HMRC’s many annual campaigns, helping get tax right, for everyone.
• You will help create and produce new content to promote HMRC’s work in helping our customers with their taxes.
• Work with HMRC official statistics, as well as Annual Report, to generate proactive media opportunities and produce fresh content
• Work closely with the head of consumer, planning and PR to establish a proactive forward look of media activity.
• Helping with the timing of HMRC announcements and publications, including liaising with the No 10 diary team, when necessary.
• Attending the No 10 weekly diary meeting on occasions.
• Helping produce the weekly ‘Communications Forward Look’ every Friday, which provides a detailed preview of the forthcoming week.
• Producing a monthly four-week grid of media events for HMRC’s Executive Committee.
• Acting as a point of contact for FOI requests when required and liaising with the FOI team, officials, press office colleagues and the CEO’s private office.
• Providing ad-hoc support on social media projects.
• Helping with producing the daily Overnight Briefing on current media issues.
• Taking part in the 24/7 out of hours press office duty rota.
• Willing to undertake communications professional body membership/qualification once in post (if not already held)

Key interactions:

• Press office colleagues
• Communications Business Partners
• Corporate Communications colleagues e.g. internal and external comms
• FOI Team
• Policy officials
• Other Government department press office colleagues

If based outside of London, regular travel to London would be expected. All travel costs would be covered.

Technical skills

We'll assess you against these technical skills during the selection process:

* Implementation: Press & Media

* Ideas: Press and Media

* Impact: Press and Media

* Insight: Press and Media
  • 1
  • Negotiable
  • None
  • None
  • CV-99922
  • Permanent
  • 0

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