Marketing Manager - Sports Content

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OpenBet builds and distributes a wide range of in-house and third-party sports content that enable operators to provide deeper and richer betting experiences for their players. This includes proprietary content technology from SportCast that allows players to combine multiple bets on a single game through a product called BetBuilder.

Sports content also includes OpenBet’s market-leading sports data feeds from Don Best which was acquired in 2018. A leader in U.S. sports data and pricing, DonBest combines experiential-based expertise and proprietary algorithms and analytics combined with aggregated data feeds from a number of sportsbooks.

In addition, OpenBet has built the one of the world’s first sports content aggregation platforms called Arena. This allows operators to build the ultimate sportsbook experience for their players by choosing from top-tier third party supplier content covering virtual sports, esports, free-to-play, and data feeds including the existing BetBuilder product.

This role will launch OpenBet’s content to even greater heights. As the Marketing Manager/Head of Marketing – Sports Content, you will develop our cross-regional marketing strategy across content-focused marketing campaigns and customer engagement. You will have cut-through ideas that drive awareness, consideration and preference across our portfolio of market-leading sports content products.

You will design and execute marketing plans working across our global Product and Commercial teams and our global creative hub in London. You will enjoy a fast-paced, creative, ambitious, and collaborative environment.


* Craft the marketing strategy for our sports content suite, including aligning priorities with cross-functional internal teams and delivering hard-hitting, impactful marketing plans

* Develop product narratives, social channel strategies and media messaging across the content product suite

* Drive customer engagement by optimizing product release campaigns including messaging frameworks and commercial materials.

* Work with internal teams to create tools, assets and training to drive sales enablement.

* Develop plans to showcase our content proposition across events, trade shows and speaking platform opportunities.

* Develop pipeline of PR and editorial content for our sportsbook content portfolio.

* Lead competitive landscape analysis, global marketing process enhancements and dynamic marketing testing
  • 1
  • Negotiable
  • None
  • None
  • CV-55382
  • Permanent
  • 0

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