Associate State Director, Advocacy

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State & Community Engagement (SCE) is part of Community, State and National

Affairs (CSN). The SCE team includes: 53 states and territories across 6

regions with regional management, the Office of Volunteer Engagement, the

Office of Community Engagement (including the National Retired Teachers

Association (NRTA): AARP s Educator Community), and the Legal Counsel for t

Elderly (LCE).

SCE Vision:

-State & Community Engagement (SCE) enables AARP to be a nationwide

organization, which strengthens our capacity to carry out our mission.

-SCE brings AARP closer to our members, people 50+, and their families, which

allows us to listen - and respond - to their wants and needs that align with

our mission.

-We drive an impact agenda, deepen relationships with key audiences &

stakeholders, and build AARPs relevance at the community and state levels.


Works with staff, volunteers, members and other AARP divisions to achieve

AARP s social impact and member value goals. Develops and provides strate

leadership for AARP grassroots outreach and advocacy activities, including the

implementation of AARP advocacy efforts and campaigns at the local, state and

national level. Works to build greater grassroots and key contacts capacity as

well as relationships with elected officials in an effort to advance AARP

priorities issues. Assists in developing a presence in communities through

building and strengthening visibility, media presence, volunteer capacity,

strategic alliances and community partnerships.


1. Serves as a member of the state team and works with other state staff and

lead volunteers to develop grassroots and community outreach strategies and

tactics to advance priority issues in the state. Helps to organize and

maintain effective coalitions and partnerships dealing with strategic issues.

2. Contributes to the planning and execution of integrated advocacy campaigns

that include grassroots and key contacts mobilization, lobbying, community

resources and organization, policy expertise, and political knowledge in

support of AARP legislative goals at the local, state and national level.

3. Builds and maintains strong grassroots and key contacts organization and

leadership for the purpose of impacting elected officials on behalf of AARP

policy goals and objectives.

4. Maintains a non-partisan stance with respect to candidates, incumbents,

political parties and public events.

5. On occasion, represents AARP before policy makers and those who promulgate

rules and regulations in the state. Focuses on active engagement and

involvement of volunteers and members who are impacted by the issue at hand.

In consultation with communications staff, informs members and the public on

issues of concern to AARP, including voter education and advocacy regarding

local, state and federal legislative issues.

6. Engages members, volunteers, and community / nonprofit allies in grassroots

advocacy and community outreach, in support of the AARP North Carolina state

plan. Helps organize and maintains visible and effective coalitions and

partnerships dealing with volunteer engagement, social impact, legislative, and

member value strategic activities.

7. Works in close partnership with staff and volunteer leaders to recruit,

match, orient, train, and support

Advocacy volunteers to develop a meaningful organization of involved and active

volunteers that impacts public policy at the local, state and national level.

Creates and implements volunteer recognition and communications plans.

Provides assistance and support on performance management and coaching in

partnership with the volunteers supervisors. Provides technical assistan

in the issue areas and processes related to federal and state campaigns.

Participates in training volunteers on priority issues, strategies, tactics,

policies, relationship building, and state-specific political processes.

8. Works in collaboration with state and national office colleagues to promote

AARP s strategic issues, priorities, programs, and activities.

9. Makes presentations at workshops and conferences, as appropriate. Works

with volunteers on primary issues, legislative and regulatory efforts. Ensures

AARP is seen as a visible force in public policy development by educating

staff, volunteers, members, government and elected officials, and the public.

10. Expands awareness of AARP and our priorities among community and public

policy leaders via social media, member communication, and other tactics.

Identifies and positions AARP as a critical voice for age-eligible individuals,

but also demonstrates relevance to all generations (i.e., decisions being made

today can often most affect those 49 or younger).

11. As assigned, monitors, compiles, and tracks the positions of allies and

opponents through research and outreach. Assists with monitoring the public

dialogue about issues important to AARP through issues grids and oth


12. Communicates effectively, both verbally and in writing, with the strategic

use of data and communications channels, including Social Media. Comfortable

working in a highly integrated high functioning innovative and collaborative

team environment, and with a matrix team.

13. Models AARP s organizational values in all interactions and at all time


Completion of a Bachelor s degree in Political Science, Public Policy

Administration, Communications/Journalism, Law, Business, or a related

discipline and 5 years of experience; or an equivalent combination of training

and experience related to the duties of the position. Demonstrates a strong

understanding of the state s political and community service environment

(e.g., legislative leaders, government officials, community service leaders,

partners, organizations, critical state-wide community service needs, major

stakeholders, etc.). Strong written, oral and presentation skills. Ability

to build and inspire volunteer teams. Naturally collaborative. Innovative.

Technologically savvy. Quick learner.

Previous grassroots organizing and/or government relations experience strongly


In-state travel (only occasional overnight) required at least 33% of work time.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan,

health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and

other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce

and sustaining an inclusive culture. AARP does not discriminate on the basis

of race, ethnicity, religion, sex, color, national origin, age, sexual

orientation, gender identity or expression, mental or physical disability,

genetic information, veteran status, or on any other basis prohibited by

applicable law.
  • 1
  • Negotiable
  • None
  • None
  • Re-142035
  • Permanent
  • 1

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