Search Less, Search Smart: The Best Ways to Research a Company

Don't know where to start? Fortunately, we've found the best resources on the web to help you figure what to research before you head into that interview.

Search Less, Search Smart: The Best Ways to Research a Company

Search Less, Search Smart: The Best Ways to Research a Company
Search Less, Search Smart: The Best Ways to Research a Company
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Job seekers, you know how important it is to research an organizations that calls you up for an interview, but it's easy to lose sight of all the ways in which we can research companies. Anyone with Internet access and basic IT savvy can Google a business and look on a website, but if you try these more creative methods as well, your hard work will pay off in the interview. Job interviewers and HR departments love to see evidence of a candidate really going the extra mile to do their homework.

Fortunately, we've found the best resources on the web to help you figure what to research before you head into that interview.

Thing to consider:

  1. Have you checked out these seven resources when looking at a particular company? (The Huffington Post)
  2. Don't just stop at researching the company; make sure you do a little digging on your future boss, too. (Fast Company)
  3. Once you investigate your future employer, be sure to let him or her know in the interview that you've done your research. Just don't get creepy. (Lifehacker)
  4. Give some thought to potential unconventional questions your interviewer may ask. What things in particular might someone at this company quiz you on? (Entrepreneur)
  5. If possible, ask industry experts off the record how this company is regarded by people in that sector. It could tell you a lot about an organization. (The Guardian)
  6. When researching a company, think about what types of specific questions you could ask the interviewer, not just the other way around. (Inc.)
  7. One very important step in your research of a company: Understand the organization's hiring process. It's not just crucial for submitting your resume and cover letter but also for knowing who's going to interview you and what they'll care about. (Forbes)
  8. In the world of pre-interview research, reading message board gossip about a company is totally fair game. (DailyWorth)

A few steps:

1.LinkedIn Company Page The biggest professional social network in the world is no longer just for individuals. Many organizations now have their own company page on the site, including lists of current employees and recent hires. Have a look at the different job titles of these employees, especially the new hires. This gives you an idea of what the business does and what it needs new recruits for.

2. Press Releases When anyone sends out a press release, it's to announce big news or something else important to them. A company's recent press releases will tell you a lot about what it's prioritizing right now and what its most major plans are for the future.

3. Financial Reviews Most medium to large organizations worth working for will have annual financial reports readily available to the public, as this is a sign of accountability and transparency. These yearly financial reviews should have at least a basic breakdown of where the money is being spent and this tells us a lot about the business areas the company is looking to build, expand and/or market.

4.Competitors To get an insight into what a business is thinking and what's influencing it , take a look at how its market competitors are positioned and how they're performing. Private enterprises often respond to and are inspired by what their rivals are doing. By finding out what's working and what's not for these rivals, you'll be on the same page as your would-be employer, if not one step ahead of them.

5.Products & Services An organization is largely defined by its products if it's a corporate entity or its services if it's in the public or third sector. By checking out the employer's most well-known products/services as well as new and upcoming lines, job candidates can get a feel for the organizational and brand.

6.The Interviewer Knowing about the person who's going to be interviewing you is as important as knowing about the company, as it can help you build a rapport with him or her and understand what they're looking for. Get the interviewer's name from the organization and then have a look at their social media profiles and any press on them.

7.Direct Contact Sometimes the easiest way to find something out about a company is to just ask someone there. On the job ad or interview invitation should be a name and a contact number/email address for if you want to discuss the role or interview process in further detail. If not, even phoning up the switchboard and talking to the receptionist can unearth some interesting information.

The checklist:

1. Google Search
2. Check out the Company Site
3. Use LinkedIn
4. Do a Social Media Search
5. Read Relevant Blog and News Articles
6. Check out Press Releases and Annual Reports
7. Follow Industry News
8. Check out the Competition

What is your researching a company before hand, and what do you think the benefits are of conducting an independent search? 

Share your thoughts below!

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' Standing out from the crowd when looking for a job can be difficult.  However, there are a number of social media tips that you should consider to help you get hired fast and stand out in a crowded job market. #1. Complete Social Media Accounts You need to ensure that you have up to date and accurate Twitter, LinkedIn and Facebook profiles.  An incomplete profile on LinkedIn is a sure way to be rejected from the job that you want.  Taking the time to complete the profile will make you more appealing. #2. Matchup All Profiles It is important that your LinkedIn profile and resume match.  The information that you have on your social profiles need to make and should not contradict each other or your resume.  Any inconsistencies will be an instant rejection from the job that you apply for. #3. Have Professional Profile Pictures The image you portray on your profile is important.  You should consider having a professional headshot for your LinkedIn profile picture.  The same picture should be used on Twitter.  It is also important that you not have any salacious profile pictures on Facebook because employers are going to be looking at your Facebook. #4. Keep Facebook And Twitter Clean Hiring managers are going to be looking at your social media including your Facebook.  A survey of hiring managers has shown that 50% of candidates are disqualified based on something they have posted on Facebook.  You need to keep your feed clean with no bad language, racist statements or salacious pictures.  You should also avoid complaining about your past jobs or whine about politics.  Many candidates choose to keep their Facebook private to avoid having to keep it clean.  However, many hiring managers will choose a candidate that has an open Facebook because they are able to see the type of person they are. #5. English 101 You should always use correct spelling, diction and grammar when you post on social media.  A post of
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