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In fact, PR is more important than ever now that every information is distributed digitally. Platforms such as online news outlets and social networking sites are where PR professionals can shine the most. It is time to take your PR career to the next level and we have just the tips to get you started.

How to Develop Your PR Career in the Digital Age

How to Develop Your PR Career in the Digital Age


Posted by: , 25 September 2017
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Despite the rapid rise of social media and internet marketing, public relations or PR is still one of the most effective instruments for branding and marketing in general. PR is considered more effective than advertising in building credibility and maintaining a positive image. It is also the PR department’s job to manage crisis and deal with negative news.

In fact, PR is more important than ever now that every information is distributed digitally. Platforms such as online news outlets and social networking sites are where PR professionals can shine the most. It is time to take your PR career to the next level and we have just the tips to get you started.

Improve Your Writing

You can’t be a successful PR practitioner without a good writing skill. Writing is a skill that has become more important in the digital age, so you can really shine as a PR professional when you can write superbly.

Don’t limit yourself to formal and PR-centric writing skills either. You have to be able to communicate using the mediums provided by technology. An effective 140-character tweet is just as powerful as a long press release.

What you need to focus on is simplifying a complicated message. You have to be able to convey key messages effectively using the simplest combination of words possible. This will let you reach a wider audience like never before.

Be a Learner

A lot of PR professionals take the advantage of online public relations masters courses from George Washington University and other reputable schools to stay up to date with the latest developments. Online programs are updated on a regular basis, so you can expect to learn more about the latest and greatest from the market while pursuing a master’s degree in public relations.

The online SPR degree is also accredited, which means it can also help boost your career to a new level. It is a degree that lets you reach mid- to top-level management level in bigger companies. Considering the increasing demand for PR professionals as companies expand their operations, now is the perfect time to pursue a master’s degree.

Expand Your Network

One of the things that makes me love the public relations world is the many opportunities to connect with people from the media, industry experts, and customers in general. PR is about building and maintaining relationships, both as a professional and on behalf of the company you represent. To succeed, you need to step up the game and expand your network.

Once again, we’re back on social media. Social media sites, especially more formal ones such as LinkedIn, really make networking a lot easier. You can also play a more active role in the company’s blog and set up your own personal (professional) blog for this purpose. It won’t take long for your strong online presence to attract industry leaders and avid readers.

These are just three ways you can develop your PR career in the digital age, but they are very easy to implement. You can get started today and push your PR career to a whole new level in no time.  

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Sarah Ellis is a content marketing professional at Pure Jobs Inc., a global job board and recruitment platform that helps companies attract job seekers, convert to hires. Previously, Sarah worked as a marketing manager for a tech software startup. She graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.  

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