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Why Your Business Should Embrace Video Content, and how investing in digital mediums can set yourself up for cost effective promotional platform.

4 Reasons Why Your Business Should Embrace Video Content

4 Reasons Why Your Business Should Embrace Video Content

Posted by: , 20 September 2017
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Producing corporate videos was once far too expensive for the majority of small to medium sized businesses. However, modern technology has made it possible to create professional standard video content with very little investment.

The popularity of streaming networks such as YouTube and Vimeo has also given rise to an entirely new method of distribution. One that costs absolutely nothing, yet can open unlimited doors to businesses all over the world.

If you're yet to embrace promotional videos as a marketing method, here are four reasons why you should get involved now.

Promotional Videos Strengthen Your Brand Image

People don't like dealing with faceless entities, whether on a business-to-business, or a consumer level. Videos give you an opportunity to showcase the faces behind your brand and move away from the corporate facade that we've all grown so tired of – check out Creativa to view some truly original corporate videos. This also allows you to give customers a sneak  peak into the inner workings of your operation, and show that you're not all about profits and turnover.

Promotional Videos are Highly Engaging

In today's digital world where everybody has a smartphone and web connection, we expect to acquire and digest information on the fly, and as quickly as possible. Video content makes it easy to spread your message in an efficient manner that holds the viewer's attention. There's nothing more off-putting to a buyer than having to toil through masses of text, especially if the fundamentals can be covered in a 30 second video – that's why storytellers live by the mantra “show, don't tell.”

Promotional Videos Can Help Train Staff

We've all been to one of those training days where a David Brent-esque character tries to teach us about motivation and team building, and then throws on a cheesy inspirational video to get us pumped. They don't work. In fact, more often than not most of the staff will either be laughing or sleeping. Due to advancements in technology, production value is no longer limited, allowing you to create truly engaging and inspirational video content on a budget.

Promotional Videos Often Go Viral

Getting content to go viral is without  a doubt the most powerful element of modern marketing. It can turn an otherwise unknown person or business into a global phenomenon in a matter of days, hours, or even minutes. Video content is far more likely to be watched and shared on social media, particularly Facebook, and could serve as a catalyst for a level of success that would otherwise be completely unattainable.

Even if you can't afford to hire a crack team of professional filmmakers, it's still worth giving promotional videos a shot. With a little bit of practice, time and perseverance you could even produce something that makes the grade on a smart phone. At the very least, this will give you a clearer idea of how to move forward in the future. 

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I'm an executive career coach, leadership development consultant. I'm interested all things at the intersection of leadership and communications. I blog about it here and at pure-jobs.com/blog. I work with CEOs, senior leaders and teams at companies ranging from small, private businesses to the Fortune 50. I enjoy hearing new ideas! Send any articles, tips or cool thoughts on leadership my way.


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Guest Friday, 20 October 2017