Senior Brand Manager

Other jobs >> General

Negotiable

Permanent

Description

Senior Brand Manager



REQ



NA-USA-California-Livermore



Senior Brand ManagerLivermore, CA or Lake Forest, IL DO WORK THAT MATTERS

At Abbott, diverse ideas, perspectives, and expertise allow us to create the life-changing solutions that help people live healthier lives. In 150 countries and with businesses spanning nutrition, diagnostics, medical devices, and branded generic pharmaceuticals, Abbott offers you enormous opportunities to explore your interests and help you achieve your career and personal goals.

Abbott Rapid Diagnostics is part of Abbotts Diagnostics family of businesses, bringing together exceptional teams of experts and industry leading technologies. The position of Sr. Brand Manager, Acelis Connected Health is within Consumer Services & Products Marketing team, located in Livermore, CA or Lake Forest, IL. In this role, you will have direct responsibility for part or all marketing activities including development, management, and execution of strategies and tactical marketing programs to achieve business plan objectives, goals, and P & L commitments, as well as going business management including analysis, forecasting, and budget management. This position will be considered as a developmental role for individuals seeking more senior leadership positions in Abbott. RESPONSIBILITIES

Lead all marketing activity associated with one or more product lines or businesses with the Consumer Services & Products Marketing team.

Understand trends and market dynamics (health care professional, consumer/patient, managed care organizations, government, CMS, industry, competitive, adjacent categories)

Lead long (2-3yr) and short (annual) term strategic planning, including analysis, recommendation, and presentation of proposed strategies to senior leadership

Lead Market Research to generate stakeholder insights and identify desired unmet needs

Develop and execute marketing campaigns across innovation and base business, including traditional and digital media planning, consumer and healthcare professional advertising materials Partner with the Acelis Connect Health Technology team and IT to deliver best-in-class user experiences across our digital ecosystem

Partner with sales force to develop channel strategies and tactics

Identify and track key KPIs that measure business performance and goals

Collaborate with internal and external stakeholders to achieve objectives, including but not limited to field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative department, vendors, and health care professionals.



QUALIFICATIONS

BS/BA required, MBA ideal, plus 5-7+ years of experience with progressive responsibility in brand management in healthcare and/or consumer-packaged goods industries.

Strong thought leadership, written, and verbal communication skills with proven ability to interact directly with leadership to drive strategy and investment decisions

Demonstrated ability to lead and collaborate with cross-functional teams from idea to launch

Proven ability to develop and execute complex strategic business & marketing plans

Familiarity with primary and secondary market research and data analysis

Strong analytical skills

Experience and proficiency with P & L / budget management

Travel of approximately 20%

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities. To request an accommodation, please send an email to .



Marketing



NA-USA-Illinois-Lake Forest



Sales and Marketing



Full-time
  • 1
  • Negotiable
  • None
  • None
  • Re-178246
  • Permanent
  • 17

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