Description

Job Description

We’re looking for a Marketing Director to be in charge of leading our company's marketing efforts. The Marketing Director will be responsible for developing the marketing department by evaluating current marketing strategies and implementing a cohesive marketing plan that ties into our sales efforts and positions for Phoenix American Inc. to be the best of breed for Fund Accounting, Transfer Agent, and Fund Administration services. This position works closely with senior management and sales to develop a cohesive pricing strategy that will maximize profits and market share. The Marketing Director will be in charge of all marketing efforts including all online and offline advertising mediums, thought leadership pieces and white papers, collateral materials, company website, and for providing support for our conference efforts.

 

 Essential Duties and Responsibilities:

  • Overseeing marketing department.
  • Developing our marketing strategy and marketing plan based upon evaluation of our current industry. 
  • Communicating and implementing the marketing plan.
  • Evaluating demand for our services and pricing strategy to maximize our market share.
  • Develop and communicate current competitive landscape.
  • Identifying potential customers, especially in areas we don't currently serve.
  • Coordinate the CRM database in conjunction with IT and the sales team.
  • Understanding and developing a budget for all marketing campaigns.
  • Developing collateral.
  • Developing and managing advertising.
  • Properly position our service offerings.
  • Working cohesively and in support of sales and lead generation efforts.
  • Coordinating, re branding, and development of company website.
  • Oversee company conferences, trade shows, and special marketing events.
  • Develop social media marketing strategy.

Qualifications

  • Bachelor’s degree in Business, Marketing, or Communications.
  • Experience in marketing and running a marketing team.
  • Strong understanding of CRM and lead generation engines.
  • Proven marketing campaign experience.
  • Effective time management skills and the ability to multitask.
  • Strong copywriting skills.
  • Attention to detail.
  • Proven ability to manage budgets.
  • Professional and proactive work ethic.
  • High competence in project and stakeholder management.
  • Excellent interpersonal, written and oral communication skills.
  • Experience with digital marketing forms such as social media marketing and content marketing.
  • Competency in Microsoft applications including Word, Excel, and Outlook.


Additional Information

EQUAL OPPORTUNITY EMPLOYER

All your information will be kept confidential according to EEO guidelines.

  • 1
  • Negotiable
  • None
  • None
  • Sm-1258910
  • Permanent
  • 236

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