Media Operations Manager

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ConsumerTrack is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites. Learn More About What We Do ConsumerTrack is looking for a media operations manager to own inventory management with the goal to maximize client budget fulfillment across owned and operated (O&O) properties and partner placements. This role will work with the partnerships and media teams to manage publisher relationships, supporting through publisher onboarding, inventory management, and campaign performance. Responsibilities: Manage Media Ops team to support the media launch & lifecycle (Salesforce updates, ad hoc reports for publishers, ad unit audits, invoicing, etc). Own inventory management (ad units on O&O and external sites) & yield management on inventory. Management of publisher supply/inventory (banner impressions) with the market demand, at the best price (CPA/RPM) while ensuring highest possible fill rates. Lead in strategizing and identifying new ways to maximize ad revenue and give recommendations to Media, Partnerships, and Sales teams to hit goal. Ensure maximum budget fulfillment (Media Plans) and direct Sales on what we can fulfill. Be the subject matter expert for product performance optimization and measurement from a publisher lens. Develop Salesforce to ensure publisher and campaign records reflect the most accurate and up-to-date information. Support ad unit specs and mocks for (O&O) properties and partner placements. Lead client performance measures and provide performance updates to internal teams (revenue, impressions, gross profit margins by publisher/campaigns). Utilize experience to develop solutions and document internal procedures (workflow, requirements, QA process) regarding inventory management.
  • 1
  • Negotiable
  • None
  • None
  • Re-119480
  • Permanent
  • 6

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